Blue Nile: Pioneering the Digital Transformation of the Jewelry Industry
In the late 1990s, as the internet began reshaping traditional business models, the jewelry industry remained largely untouched by the digital revolution. Amidst this backdrop, Blue Nile emerged in 1999, introducing a novel approach to diamond retailing that would challenge and transform the conventional jewelry market and retailers such as Tiffany’s. This article delves into […]
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