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Tacori vs. Tiffany’s: Which is Better?

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Tacori vs Tiffany's

Tacori and Tiffany & Co., known as Tiffany’s, are two popular jewelry retailers known for their selection of engagement rings.

You should consider more than just the final product when deciding where to buy your ring, so let’s compare Tacori versus Tiffany’s in areas such as selection, prices, return policies, and more.

Overview of Tacori

Tacori Engagement RingsTacori began designing and manufacturing jewelry in 1969 in Glendale, California. The company prides itself on handcrafted pieces created by its artisans.

It wasn’t until the mid-2000s that they became well-known for bridal jewelry, partly due to they’re appearance on the reality series “The Bachelor” and “The Bachelorette.”

Their signature, patented design is the crescent silhouette. Small diamonds are placed on the inner face of the ring. 

In some cases, it’s placed mostly around the ring to resemble an eternity or half-eternity style, but in other designs, there’s fewer instances of the crescent.

Tacori’s jewelry isn’t limited to engagement ring settings. They also sell:

  • earrings 
  • bracelets
  • necklaces
  • men’s jewelry

These pieces also include the crescent design and gemstones in pear, cushion, and round cuts.

Tacori doesn’t sell loose diamonds, but the accents in its pieces are all conflict-free and abide by the Kimberley Process.

Overview of Tiffany’s

Tiffany's Diamond Rings

Tiffany’s is a luxury jewelry company headquartered in New York City. 

It was founded in 1837 by the jeweler Charles Lewis Tiffany and today has more than 300 stores worldwide.

They’re most known for the Tiffany setting, a six-prong setting that gives prominence to the center diamond by placing it high above the shank. 

It’s a patented design, though many other jewelers have created near-duplicates.

In fact, this traditional style setting is one of the most popular on the market because of its simplistic design.

Like Tacori, the company also sells fine jewelry such as necklaces and earrings.

Tiffany’s is primarily known for its in-store experience but also sells some pieces online. 

Its diamonds are conflict-free.

What are the Differences Between Tacori and Tiffany’s?

Tacori and Tiffany’s both offer exceptional pieces of jewelry, but you should understand what to expect from start to finish so you know which is the perfect fit for you.

Let’s dive into the details of each phase of the buying process.

Available Selection

You should consider the available selection for Tacori versus Tiffany’s by comparing both the types of jewelry they sell and the number of options in each category.

Tacori’s main categories are:

  • Engagement 
  • Wedding
  • Anniversary
  • Jewelry (earrings, necklaces, bracelets, etc.)

Tacori's Selection of Jewelry

Within the engagement ring section, there are close to 500 designs with varying ways of holding the center diamond and how the accents are placed along the shank. 

For example, the Simply Tacori designs often include a halo around the center diamond, with accents cascading down the shank in both directions.

Simply Tacori Engagement Ring

Other lines include side stones, where instead of pave diamonds lining the shank, there are two smaller ones surrounding the center gem. 

This style increases the total carat weight of the piece in a less expensive way than increasing the size of the main diamond.

There are more than 100 versions of its women’s wedding bands and 24 versions for men.

In the anniversary category, you can choose from eternity bands, tennis bracelets, hoop earrings, and more.

Tiffany’s collection of jewelry includes the main Tacori categories but also expands into:

  • Watches
  • Home accessories
  • Fragrances

Tiffany's Selection of Jewelry

Within these selections, there are instances where Tiffany’s offers more and fewer options than Tacori. For example, its website only lists about 50 styles of engagement rings.

Women’s wedding bands are more comparable, with about 150 options listed.

Overall, Tiffany’s has a greater selection of jewelry compared to Tacori, but both have a huge inventory that offers buyers plenty of options.


There isn’t a singular way to measure the quality of a piece of jewelry or engagement ring, but when you’re shopping for a diamond ring, you shouldn’t only consider the brand behind it.

Instead, the quality of a diamond should be validated by a third-party organization that grades it along the four Cs of color, cut, clarity, and carat, in addition to other metrics such as proportions.

We recommend allowing the Gemological Institute of America (GIA), American Gem Society (AGS), or Gem Certification & Assurance Lab (GCAL) to assess its quality.

This standard is difficult to apply in comparing Tiffany’s versus Tacori because they’re diamonds aren’t certified by these organizations. 

Tacori says its diamonds are generally G color and VS clarity diamonds. This is acceptable because it means any color or inclusions won’t be visible to the naked eye, especially because many are small.

Tacori Diamonds

Tacori also has some of the highest quality rings on the market. It’s their specialty, and their artisans add intricate detail that’s hard to find elsewhere.

The durability of the metal is without question, but any ring with small diamonds, beads, or milgrain is susceptible to losing these pieces if damaged or worn during physical activity.

Tiffany’s, on the other hand, has its own grading lab. In general, it’s self-serving for jewelers to have their own grading lab, because they can inflate the grades in order to charge a premium.

But Tiffany’s examinations are known to be thorough, so you can view their grades as reliable.

Buying Experience

Tiffany’s and Tacori have distinct buying experiences.

Tiffany’s made its name by offering premium jewelry and a personalized in-store experience. 

You can have their expert jewelers walk you through the pieces, explaining the material, production process, and why it’s unique.

If you have any questions about the quality of a diamond or the types of ring shanks, you can view them in person instead of relying on images.

Tiffany’s jewelry is also available online through their website, but some pieces can’t be purchased by simply adding it to your cart. For example, I selected a platinum Tiffany setting with a round cut diamond on top.

In order to purchase this ring, it told me to call customer service.

Buying Tiffany Ring Online

Tacori engagement rings also aren’t available to buy online. Instead, you input your zip code, and it shows a list of authorized retailers who carry the piece.

I put in a zip code, and it showed two nearby retailers, Diamonds Direct and Jared, carry that design.

The same concept is true of many of their wedding rings.

If you have questions about a piece before you buy, Tacori encourages you to contact their customer service teams. If you’ve already bought the item from its retail partners, they recommend first contacting that retailer.

As you can see, the buying process for Tiffany’s and Tacori diamond rings often isn’t as simple as other online vendors like James Allen or Blue Nile.

They allow you to create your own engagement ring and have it shipped to your door.

Create Your Own Engagement Ring

But if you prefer an in-person, personalized experience, Tiffany’s and Tacori may be the right choice for you.

Price and Value

The price of a diamond isn’t always an indicator of its value. There are many factors that determine price beyond quality. 

That’s important to understand when assessing the prices and value of Tiffany’s and Tacori rings.

Both brands are considered premium, and you’ll pay a higher price than you would a similar design at a retailer like James Allen, Blue Nile, or Ritani.

At Tiffany’s, you’re paying the premium because of the brand name. They’ve spent more than 100 years, and millions of marketing dollars, establishing themselves as a luxury jeweler.

Their iconic blue box is an example of that branding.

A helpful way to demonstrate this premium is by creating a similar ring at a different retailer. It’s not a perfect comparison, but it illustrates the point.

Both of the rings below are a six-prong setting in platinum. The diamond has the following qualities:

  • Carat: 1.00
  • Clarity: VS2
  • Color: I
  • Cut: Excellent

The ring from Tiffany’s costs $13,800. 

Six-Prong Tiffany Diamond Ring

This one from James Allen costs $4,185.

Six-Prong Engagement Ring from James Allen

The price is more than three times higher for a Tiffany’s diamond ring.

Although you aren’t paying for a center diamond at Tacori, its settings are also priced higher because they’re handcrafted in some of the highest quality metal.

Their unique designs, including its patented crescent line, can’t be duplicated.

Its Founder’s Collection setting includes accents around the basket holding the diamond and the crescent design on the shank. In platinum, its price is $3,190.

Founder's Collection from Tacori

At other retailers, you can find platinum settings with accents for less than $1,000.

It won’t feature the intricate details of a Tacori ring, but many buyers are focused on putting as much of their budget as they can into the center diamond and opt for a more simple setting.

Return Policy and Warranty

You shouldn’t buy a piece of jewelry without understanding the vendor’s return policy and warranty.

Tiffany’s offers a comprehensive return policy, where you can receive a full refund within 30 days as long as it’s not an engraved item.

It also has to be in its original condition.

They’ll even pay shipping costs.

More information on Tiffany’s return policies can be found here.

In regard to their warranty, they promote it as “A Lifetime of Service” which includes free cleaning. For repairs, they’ll provide an estimate.

Tiffany's Warranty

But often the most important aspect of a warranty is ensuring the ring arrives in the condition you expect. 

On this front, Tiffany’s states their promise is “the diamond is a natural diamond with each of the characteristics stated on the certificate at the time of sale.”

If it’s chipped or features a number of inclusions that weren’t detailed in the certificate, you may be entitled to a refund. 

You should speak with a representative from Tiffany’s to learn the full details of their warranty and the situations in which it applies.

Tacori also has a return policy, but it’s only valid for 15 calendar days if you want a full refund. It allows exchanges within 30 days, but in both instances, it must be in its original condition.

For engagement rings purchased from authorized retailers, you should note their return policy.

You can read the details on Tacori’s return policy here.

Tacori doesn’t include information about a warranty on its website, so speak with a representative or with the authorized retailer before purchasing.

Reviews from Customers

Reviews from customers are important because they help you understand the buying experience from people who have gone through it, as opposed to only reading what a company says about themselves.

There’s not as many online reviews for Tacroi compared to Tiffany’s, but the overall sentiment is positive. 

For example, they earn 4.9 out of five stars from WeddingWire.com, where customers note: 

  • the quality of the designs
  • customer service
  • the ability to match the engagement and wedding ring
  • the vintage design and details

Tacori Reviews on WeddingWire

Additionally, 97 percent of customers on WeddingWire recommend Tacori.

Tiffany’s also has positive customer reviews. For example, one of its locations earned 4.9 out of five stars from 10 reviews and is recommended by 97 percent of couples.

Customers praise the personalized service, variety of styles available for wedding and engagement rings, and engraving.

The reviews are mixed for Tiffany’s on other sites. It earns a 2.1 out of five stars from TrustPilot, where customers complain about poor service, pieces of the jewelry breaking off, and prices being too high relative to the value.

Should You Buy a Tacori or Tiffany’s Ring?

If you’re comparing Tacori versus Tiffany’s, you should know that both retailers offer quality jewelry and engagement rings. 

They’ve established strong brands over the course of many decades and offer buyers a variety of selections.

If you’re looking for an engagement ring setting with intricate details and are willing to pay a premium for it, we recommend Tacori.

Their exceptional designs add a sense of elegance to any ring.

If you’re more concerned about a prestigious brand, and are also willing to pay more than you would at other retailers, the Tiffany setting with a quality diamond on top may be right for you.

if you’ve narrowed your choice, explore a variety of rings from Tiffany’s and Tacori, and you’ll find the right fit for your style.

Devon Tyler

Devon Tyler

Devon Tyler is the founder of TeachJewelry.com.

He earned an Applied Jewelry Professional Diploma from the Gemological Institute of America and now brings you essential information about diamonds, settings, and more.

Devon has consulted with leading jewelry brands, and his work has been cited in Diamond Nexus and other industry publications.

He's also a member of the International Gem Society.

Devon enjoys discussing jewelry with readers, so contact him with any questions at tyler.devon@teachjewelry.com.

Learn More About Devon

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