Providing education so you get the best value on your diamond, engagement ring or jewelry purchase.

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The 4Cs of Diamond Quality

4 c's of diamond quality

Shopping Recommendations

We have reviewed the best places to buy a diamond engagement ring online.

Jacob R.
Jacob R.
A Lifesaver for Engagement Ring Shopping
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"I was completely lost when I started looking for an engagement ring, but this website made the process so much easier! The articles on diamond clarity, cut, and color helped me understand what to look for, and I ended up finding the perfect ring within my budget. Thank you!"
Lance T.
Lance T.
A Must-Read Before Buying Diamonds
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"Teach Jewelry saved me from making a costly mistake. I was about to buy a diamond without understanding the importance of the cut, but after reading the articles here, I realized I needed to prioritize cut over size. So grateful for this resource!"
Matt E.
Matt E.
Beginner-Friendly Guide with Helpful Resources
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"Amazing resource for anyone looking to buy jewelry! The diamond buying guide was particularly helpful, and I love that they also cover ethical and sustainable options. Highly recommend!"
Jonah T.
Jonah T.
Wide Range of Topics but Could Be More User-Friendly
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"The website covers a wide range of topics, which is great, but it can be a bit overwhelming. A better organization or a search function would help users find the information they need more easily."
David L
David L
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"I love that this website empowers consumers through education. The more we know about what we're buying, the better choices we can make. This site is doing a great job at facilitating that."

We Have Helped Thousands of Jewelry Buyers

250,000+ readers since Teach Jewelry’s founding in 2021

Helped 300+ readers find the right piece of jewelry

170+ comprehensive articles on diamonds and jewelry

We are GIA Applied Jewelry Professional experts.

Jacob Clarke, the founder of Teach Jewelry, is a GIA Applied Jewelry Professional. We are able to apply this knowledge to help people make smart decisions about diamonds and jewelry. 

This site was started so he could share his expertise about jewelry. It has now helped more than 200,000 people learn about topics like the four Cs, diamond ring settings, and how to shop for a diamond online. We have connected with hundreds of our readers who have gone on to find the right piece of jewelry for their special occasion. We are glad to have been part of that journey.

Learn what you need to know from Teach Jewelry, so you can shine with confidence before you buy.

Jacob Clarke from Teach Jewelry
Jacob Clarke, Founder of Teach Jewelry

Buyer's Education: Diamonds and Engagement Rings

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2 Carat Oval Diamond Rings

A 2 carat oval diamond strikes a perfect balance between noticeable elegance and graceful subtlety, making it a sought-after choice for engagement rings, anniversary gifts,

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The allure of a diamond ring is timeless. With a $10,000 engagement ring budget, prospective buyers can explore classic, modern, or ethical options to find

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Diamond Buying Guide: Top 20 Questions Answered

Q1: What factors should I consider when choosing a diamond?
A1: When choosing a diamond, consider the 4C’s: Carat, Cut, Color, and Clarity. Carat refers to weight, Cut to how well the diamond reflects light, Color to its colorlessness, and Clarity to the absence of inclusions and blemishes. Your budget and personal preferences also play a significant role. It’s essential to balance these factors to find a diamond that meets your aesthetic and financial preferences.

Q2: How does the 4C’s (Carat, Cut, Color, Clarity) affect a diamond’s value?
A2: The 4C’s significantly affect a diamond’s value. A well-cut diamond exhibits brilliance and sparkle. Carat weight influences size and price. Color denotes the degree of colorlessness, with D being colorless and Z being light color. Clarity reflects the presence of internal or external flaws, with fewer inclusions leading to higher value. Understanding the 4C’s helps in appreciating a diamond’s quality and value.

Q3: What is the importance of a diamond’s cut?
A3: The cut is arguably the most crucial factor as it affects the diamond’s brilliance and sparkle. A well-cut diamond reflects light beautifully, maximizing its fire and brilliance, while a poorly cut diamond may appear dull, regardless of its color or clarity. Investing in a well-cut diamond ensures a visually stunning stone.

Q4: How does carat weight impact the size and price of a diamond?
A4: Carat weight measures a diamond’s weight, not its size, although higher carat weight often translates to a larger appearance. It significantly impacts the price, with higher carat diamonds being more expensive. However, slight differences in carat weight may not be easily noticeable, allowing for cost savings by choosing just under popular carat weights.

Q5: What is the difference between white diamonds and colored diamonds?
A5: White or colorless diamonds are traditionally used for engagement rings, graded on a color scale from D (colorless) to Z (light color). Colored diamonds, on the other hand, are valued for their hue intensity, and come in various colors like blue, pink, and yellow. They offer a unique and often contemporary alternative to traditional white diamonds.

Q6: What are the different diamond shapes available?
A6: Diamonds come in various shapes including Round, Princess (square), Oval, Cushion, Emerald (rectangular with cut corners), Asscher (square with cut corners), Marquise (elongated with pointed ends), Radiant (rectangular with cut corners), Pear (a mix of round and marquise), and Heart. Each shape has a unique cut and reflects light differently, affecting the diamond’s brilliance.

Q7: What are the popular setting styles for diamond rings?
A7: Popular setting styles include Solitaire (holds a single diamond), Halo (surrounds the center diamond with smaller diamonds), Pave (small diamonds set closely together), Channel (diamonds set within a groove in the band), Bezel (metal encases the diamond), and Three-Stone (features a central diamond flanked by two other gems). Each setting style showcases the diamond differently and complements varying personal styles.

Q8: How do I determine the correct ring size?
A8: Determining the correct ring size can be done using a ring sizer, measuring a ring that fits well, or getting sized at a jeweler. It’s vital to consider the width of the band and ensure the size allows for comfortable movement over the knuckle, especially during temperature changes which can affect finger size.

Q9: What is the significance of a diamond’s certification?
A9: A diamond’s certification provides an expert analysis of its 4C’s, along with other characteristics like symmetry, polish, and fluorescence. It verifies the diamond’s quality and ensures you get what you pay for. Always buy certified diamonds from reputable labs like the Gemological Institute of America (GIA) or the American Gem Society (AGS).

Q10: How can I ensure that the diamond I’m buying is ethically sourced?
A10: Ensuring ethical sourcing involves buying from reputable retailers who adhere to strict sourcing standards. Look for certifications like the Kimberly Process Certification Scheme (KPCS) which aims to stem the flow of conflict diamonds. Additionally, consider purchasing lab-grown diamonds or diamonds sourced from countries with strict mining regulations.

Q11: What is the difference between lab-grown and natural diamonds?
A11: Lab-grown diamonds are created in controlled environments using advanced technological processes, while natural diamonds are formed naturally in the earth over millions of years. Both are chemically, physically, and optically identical, but lab-grown diamonds are often more affordable and environmentally friendly.

Q12: Are there alternatives to diamonds for engagement rings?
A12: Yes, gemstones like sapphires, rubies, emeralds, or moissanites are popular alternatives. They offer unique colors and cost less than diamonds. Each gemstone has its own set of characteristics in terms of hardness, sparkle, and rarity.

Q13: How should I care for and clean my diamond ring?
A13: Regular cleaning with mild soap and water, and annual check-ups with a jeweler to ensure the setting is secure, will keep your diamond ring in good condition. Avoid harsh chemicals or rough handling.

Q14: How does the metal type of the ring band affect the overall look of the diamond?
A14: The metal type can complement or contrast with the diamond. White metals like platinum or white gold accentuate the diamond’s colorlessness, while yellow or rose gold create a warm, vintage look.

Q15: What is the process to custom design a diamond ring?
A15: Custom design involves choosing a diamond, selecting a metal for the band, and deciding on the ring’s style and setting. Working with a jeweler, you can create sketches or 3D models, make adjustments, and then have the ring crafted to your specifications.

Q16: What are the common misconceptions about diamonds?
A16: Common misconceptions include believing that carat refers to size, not weight, or that a diamond’s value solely depends on its carat weight. Also, some may think all diamonds are conflict-free or that higher color grade always means a better diamond, which depends on personal preferences and the overall balance of the 4Cs.

Q17: How can I maximize my budget when buying a diamond ring?
A17: To maximize your budget, consider going just under popular carat weights, choosing a high-quality cut, and prioritizing the features most important to you. Also, exploring lab-grown diamonds or buying from one of the best online diamond stores can offer cost savings.

Q18: What is the resale value of diamonds?
A18: Diamonds typically have a lower resale value than their purchase price due to retail markups. The resale value can also be affected by the diamond’s quality, current market demand, and where you choose to sell it.

Q19: How do I insure my diamond ring?
A19: Insure your diamond ring by getting it appraised, then finding an insurance policy that covers loss, theft, and damage. Include a detailed description and photos of the ring in your policy for thorough coverage.

Q20: What are the current trends in diamond engagement rings?
A20: Current trends include vintage-inspired designs, unique shapes like oval or cushion, and sustainability-focused choices like lab-grown diamonds or recycled metals. Personalized or custom-designed rings are also popular, allowing for a unique expression of personal style.

I’m passionately committed to guiding you in your quest for the ideal piece of jewelry. Your confidence and satisfaction in your choice matter deeply to me.

Should you have questions or seek insights on potential jewelry or diamond picks, there are several ways to reach out:

Together, we will find the ideal piece of jewelry to suit your needs and preferences.